From RTI's Sweet Ideas Newsletter
Networking in the 21st Century
Passive candidates can be the lifeblood of a recruiter. They don't call us headhunters without a reason! However, the 21st Century is giving us new ways to find candidates. Most recruiters and managers may still battle over the merits of telephone or email, but as Thomas Friendman's "The World Is Flat," points out, we have moved beyond that. And if recruiters don't hurry and understand the potentials in this brave new world, they will be left behind.
Savvy recruiters have already started to make money off of social networking (when I first heard this term, I thought that networking was already social--wasn't this redundant?). Though many kids have used Facebook and MySpace for fun, now professionals are joining in. I know many recruiters that live and die by their networking within LinkedIn.
The thing to remember about social networking is that you are trying to build a community, not ransack and pillage the Internet village for candidates! Second, think through what can you do to build this community? Can you offer your expertise to help job seekers network or improve? You want to build a community of people who see you as an expert and trust you.
Here are 5 ways to immediately build a community.
1. Create a profile on LinkedIn (www.linkedin.com) and Facebook (www.facebook.com).
2. Start a weekly or monthly newsletter. The point, again, is not to sell, but educate. Maybe you send your candidates a weekly interview tips newsletter. Then post it on your blog.
3. Start a blog. Go to www.blogspot.com and start it today. Feel free to link to my blog at http://recruitmenttraininginternational.blogspot.com
4. You can take this up a notch by starting your own teleconference. Use one of the many free services like www.freeconference.com. Then invite your candidates who are looking for jobs to join you in a Q&A session for creating a successful resume, must-know interview skills, or networking to land your next job. You will be seen as an expert and candidates will send you more referrals.
5. Have weekly or monthly seminars on the same subjects. If you are giving true value, people will see you as generous and want to be generous back by sending their job hunting friends to you.
Have a good month adding value to your candidates and clients and building your community!
Success and joy!
Passive candidates can be the lifeblood of a recruiter. They don't call us headhunters without a reason! However, the 21st Century is giving us new ways to find candidates. Most recruiters and managers may still battle over the merits of telephone or email, but as Thomas Friendman's "The World Is Flat," points out, we have moved beyond that. And if recruiters don't hurry and understand the potentials in this brave new world, they will be left behind.
Savvy recruiters have already started to make money off of social networking (when I first heard this term, I thought that networking was already social--wasn't this redundant?). Though many kids have used Facebook and MySpace for fun, now professionals are joining in. I know many recruiters that live and die by their networking within LinkedIn.
The thing to remember about social networking is that you are trying to build a community, not ransack and pillage the Internet village for candidates! Second, think through what can you do to build this community? Can you offer your expertise to help job seekers network or improve? You want to build a community of people who see you as an expert and trust you.
Here are 5 ways to immediately build a community.
1. Create a profile on LinkedIn (www.linkedin.com) and Facebook (www.facebook.com).
2. Start a weekly or monthly newsletter. The point, again, is not to sell, but educate. Maybe you send your candidates a weekly interview tips newsletter. Then post it on your blog.
3. Start a blog. Go to www.blogspot.com and start it today. Feel free to link to my blog at http://recruitmenttraininginternational.blogspot.com
4. You can take this up a notch by starting your own teleconference. Use one of the many free services like www.freeconference.com. Then invite your candidates who are looking for jobs to join you in a Q&A session for creating a successful resume, must-know interview skills, or networking to land your next job. You will be seen as an expert and candidates will send you more referrals.
5. Have weekly or monthly seminars on the same subjects. If you are giving true value, people will see you as generous and want to be generous back by sending their job hunting friends to you.
Have a good month adding value to your candidates and clients and building your community!
Success and joy!
Labels: blog, recruiters, recruitment, social networking
posted by David at Recruitment Training International @ 2:18 PM
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